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BRASTRAPS.COM REVEALS TOP BRA STRAP PICKS AND "DO'S AND DONT'S" FOR 2006
Dateline: July 20, 2006 ... Ft. Lauderdale, FL
Contact Name: Michelle Soudry
Contact Phone: 561-750-3500
E-mail: msoudry@thegabgroup.com
Web Address: http://www.brastraps.com and http://www.margaritacouture.com
Ditch the Boring Bra Straps for Cute Alternatives by Margarita Couture
FT. LAUDERDALE, FL - July 20, 2006 - Brastraps.com maven
Margarita Reis is reaching out to women, teens and tweens to let
them know that it isn't okay to reveal worn, discolored bra
straps this summer.
"Summertime is prime season for 'Ugly Bra Strap Syndrome',"
explains Reis. "Women need to realize that bras and bra straps
do have an expiration date. Exposing discolored or worn bra
straps underneath a sleeveless tank is a major fashion
don't!
"The right bra strap can enhance your outfit and our new Elite by
Margarita fashion straps, which feature between 150 to 344
individual Swarovski crystals per pair, can really make an
outfit."
Reis also cautions spray tanners to beware of tan solution
rubbing off onto bra straps. Though a temporary dye is used in
fake tanning lotions and sprays, she explains that frequent
"fake baking" can permanently discolor bra straps.
She suggests that avid tanners designate an inexpensive bra
strictly for post-tanning and that they keep a healthy supply of
replacement or fashion straps on hand to avoid being caught
exposing discolored straps.
"Once women start to think of bra straps as a reflection of their
fashion identity, they'll discover a whole new way of
accessorizing," says Reis.
Reis's top strap picks for Summer 2006 include the following:
Replacement Straps: Bra straps that are intended to be
replacement straps for a bra. Replace straps once a month
and even more frequently in the summertime. Available in
classic and thin sizes, Turquoise, Pink, Green, Yellow
and Khaki replacement straps are big summer sellers since
they add a pop of color to summer tanks. Clear, Pink and
White are the most popular classic straps. Retail: .99-
.99 per pair.
Fashion Straps: Decorative bra straps that work as
fashion accessories to an outfit. Wear them day or
night. This summer, Silver Glitter straps and Butterfly
Straps will be popular with tweens. Adults should try the
Beaded, Daisy or Gold Glitter Straps and Diamond or Pearl
straps. Glow in the dark straps are also popular summer
sellers for nights on the town. Retail: .99 to .99
per pair.
Specialty Straps: New Elite by Margarita crystal bra straps
feature between 150 to 344 individual Swarovski crystals. Reis
explains that these "bling bling" bra straps are fancy enough
to be worn under a sexy top and also add an elegant touch to
evening gowns and wedding dresses. Retail: -
Brastraps.com founder Margarita Reis is available for bra strap
makeover segments. To request an interview, high resolution
product images or samples, please contact Michelle Soudry at The
Gab Group 561-750-3500 or email msoudry@thegabgroup.com.
About Brastraps.com
Brastraps.com and parent company Margarita Couture is currently
the largest fashion strap supplier in the US housing over 70
different styles ranging from to . Most recently, the
company was featured on QVC, nearly selling out a quantity of
over 20,000 fashion bra strap units in 6 minutes. They plan on
revisiting the network this summer.
Margarita Couture is also the originator of Evolution by
Margarita, the world's first five-in-one convertible bra
designed to mimic the appearance of cosmetic breast implants.
All products lines may be viewed at http://www.margaritacouture.com
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