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FASHIONING THE GAME OF GOLF: ASTRA REVAMPS TO APPEAL TO THE FASHION MINDED GOLFER
Dateline: August 31, 2006 ... Sunrise, FL
Contact Name: Michelle Soudry, The Gab Group
Contact Phone: 561-750-3500
E-mail: msoudry@thegabgroup.com
America's Fastest Growing Women's Golf Brand Redefines Into Two
Distinct Collections - ASTRASport & ASTRAClassic.
FT. LAUDERDALE, FL - August 31, 2006 - Lord Daniel Sportswear
today announced that ASTRA, the popular Samsung licensed brand of
sportswear and recently named the most rapidly growing women's
golf brand in the US, is expanding to include two collections -
ASTRASport, targeted to the fashion minded golfer and
ASTRAClassic, aimed at the traditional golfer.
"The game of golf has been attracting new players who want to
look more fashionable and defined, on and off the course. We
felt it important to capture this group with a targeted
collection in addition to the classic ASTRA look," says Kara
Faust, Director of Sales. "The beauty of the two collections is
that they are designed to coordinate and compliment one another.
The Classic customer will find items in Sport that spruce up her
existing golf wardrobe and vice versa."
New ASTRASport is all about detail and multi-function. Designed
for women with busy lives who often multitask by heading to work
and then to the green, the line is elegantly trendy and still
delivers the latest in tech fabrics and performance. Concealed
deep pockets that zipper close to prevent golf balls from falling
out, back pockets that hold scorecards and tiny pockets for golf
tees are common to the collection.
The Fall 2006 ASTRASport line offers a refreshing mix of clean
lines and lots of new branding details such as ASTRA logo snaps,
charms and zipper pulls. The line presents new performance
fabrics including bamboo tech fabric, designed to absorb and
whisk perspiration away from the skin in an instant. New details
include mesh fabrics and netting. Chocolate, tan and essential
basics like white, cream and black play an important role for
Fall 2006. Lipstick, a spicy pink, Caribbean, a bold island green
and a true-to-life Papaya are accent colors for fall.
Double mercerized 100% Egyptian cotton is used throughout the
collection for its quality and resistance to shrinking. ASTRA's
design team has also succeeded with delivering a new best selling
alternative to its famous 20 inch skort with a fitted 22 inch
short offered in fashion colors and essential solids including
white, cream, stone, tan, navy and chocolate. All ASTRA tops
contain UV Protection for the wearer.
ASTRA's classic skort has also been redesigned to be more casual
and to better wick away perspiration with a new performance
fabric under the short.
"For women, multifunction is the name of today's golf fashion
game," says Brett Stern, Chief Executive Officer. "You have to
offer the fashion with the performance element, and that's
essentially what we're delivering with new ASTRASport."
ASTRASport currently sells at over 1,000 of the finest golf pro
stores nationwide. Celebrity fans include LPGA great Jane
Blalock, Melania Trump and Cheryl Ladd. ASTRASport and
ASTRAClassic retail from - per item. To view the current
Fall 2006 collection, please visit htpp://www.astragolf.com. To
request a look book, high resolution images or press samples of
the line, please contact Michelle Soudry at The Gab Group, 561-
750-3500 or email msoudry@thegabgroup.com.
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