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KIDS AND PARENTS GET "FIRED UP" FOR CREATIVE DEVELOPMENT THROUGH POTTERY CLASSES


Dateline: April 6, 2005 ... Berkeley, CA
Contact Name: Dave Larson
Contact Phone: 866-KID-CLAY (866-543-2529)
E-mail: info@kidsnclay.com
Web Address: http://www.kidsnclay.com


BERKELEY, CA -­ April 6, 2005 - The educational and developmental
enrichment of children comprises one of today's hottest franchising
trends. Parents are seeking fun and educational opportunities for
their children. Their spending is now being fueled not just by
"Boomers" but also by "Generation X'ers", a group that boasts 6
billion in spending power and includes many new parents.

The benefits of providing such opportunities can be far-reaching, as
teachers have reported enhanced cooperation, responsibility,
dedication, confidence, and time management skills when students
participated in "hands-on" projects.

Kids 'N' Clay Pottery Studio in Berkeley, CA, has been nurturing
creativity in young people since 1988. Students range in age from 3 to
18 years and are encouraged to explore their creativity while they
learn the craft of ceramics. Kids 'N Clay was founded by Kevin
Nierman, a widely-recognized ceramic artist, who believes that by
learning to express and execute their personal visions in clay;
children can become empowered in ways that go far beyond the walls of
their ceramic studio or classroom.

The atmosphere at Kids 'N' Clay Studio is conducive to experimentation
and originality. Children may participate in techniques that include
hand-building, wheel throwing, and sculpture, as well as glazing and
finishing. Kids 'N' Clay is structured to enable children to find
their own unique solutions. Nierman observes, "It's important for
children to make their own decisions and mistakes, as part of the
developmental process. This freedom to explore is a significant part
of child development that is so lacking in our traditional educational
environments today."

Nierman continues, "For the individual, creativity is a central part
of what it is to be human. Unless we help young people to develop
their innate desire to be creative and their innate capacity to
create, we fail to educate them as whole and complete individuals.
Creativity is central to the way society functions. In an obvious way
through the arts, science, technology and myriad other manifestations,
it enlivens our cultural, social and working relationships. But it
also plays an important role in human interactions."

The teacher-to-student ratio at Kids 'N' Clay enables the proper level
of assistance and supervision to support the creative process and
maintain studio order, while still fostering the fundamental tenant of
personal freedom and the expression of individuality.

Another important element that Kids 'N' Clay nourishes is that of
community - between both the participants as well as between the
families. Kids 'N' Clay will be expanding their operations, via
franchising, throughout the United States and selective international
locations. The studio's physical layout and equipment also allows the
Kids 'N' Clay franchisees to very easily include the very popular
"paint-your-own" ceramics studio offerings to their location.

Kids 'N' Clay is seeking qualified candidates to become franchisees,
with preferred candidates possessing backgrounds in teaching, the
arts, or effective parenting. The initial launch of the program will
be at the International Franchise Exposition (IFE) in Washington, DC
from April 8-10, 2005. More information on the exposition is
available at http://www.franchiseexpo.com

The Kids 'N' Clay franchise support system includes in-depth
franchisee training, teamwork and experience, marketing materials and
strategies, operational support, and more.

Interested parties may contact Kids 'N' Clay by phone at 866-KID-CLAY
(866-543-2529), email at info@kidsnclay.com, or visit their website at
http://www.kidsnclay.com

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